Why do unhealthy foods taste better than healthy foods? Why does healthy food taste bad but unhealthy food tastes good?
Howard Moskowitz,the market researcher and psychophysicist who did a PhD on taste, discovered in the concept for sugar, and helped processed food companies max out on sugar and other ingredients to help them sell more.
Maybe it does taste good, but the reason it's addictive is because of the sugar rush that both causes a dopamine rush, and that wreaks havoc with your hormones, floods your bloodstream with too much sugar all at once, gets cleared away by insulin, stored as fat, and then leave you hungry again.
-SIDDARTH KAPOOR
SOME POINTS FOR JUNK FOOD :
1.These components release the brain the pleasure inducing neurotransmitters, dopamine and oxytocin in the body.
2.Hence people crave for these sugar, fatty and salty foods which is touted as tasty
4.Unhealthy foods are associated with obesity, hypertension because they are high in calories and fat.